The Importance of Social Media Marketing for Hotels and HORECA

Introduction In today’s digital landscape, social media has become an indispensable tool for businesses, particularly in the hospitality industry. With the ever-growing competition among hotels, restaurants, and cafes, standing out is more challenging—and more crucial—than ever before. Social media marketing offers HORECA (Hotel/Restaurant/Café) businesses a powerful way to connect with a broad audience, manage their …

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