Yes, Social Media is considered as the strongest bond you have with your customer base. It can be their first impression of you which is always important.

A whopping 98.98% of residents in the UAE remain active on Social Media which is over 9 million residents. Take a step back & think how important is social media in todays society. If you don’t have your items & services digitally displayed or if you aren’t following the right strategies you are missing out on a huge chunk of potential business.

• You obtain a larger audience.
• You create & develop a connection with your consumers.
• Your can drive traffic to your restaurant.
• It can be an indicator of your image & performance.
• A free tool for instant direct communication with minimal effort.
• Every restaurant is doing it & you dont want to be left out on a huge potential base of diners.

The short answer is that is not necessary but why would you miss out on an opportunity where is there potential. Our suggestion is if you promote yourself on Google then yes it is very beneficial for the Google algorithm & will help you rank higher. However, at the same time if the blog is appealing and providing benefit / entertainment for the consumer then yes it is beneficial for your social media platforms as well.