Name: Upscale Media - F&B Restaurant Marketing Agency Dubai
Address: Fairmont Hotel, Sheikh Zayed Road, Dubai, UAE, Dubai, UAE, United Arab Emirates
Telephone: +971585580841

Restaurant & F&B Consultant Dubai

Built for ROI. Designed for Scale.

We help founders, investors, and hospitality groups turn capital into profitable, scalable F&B businesses across the UAE.

Food and beverage investments underperform when capital lacks discipline and operating models are inefficient. We impose financial, operational, and execution rigour across the investment lifecycle to protect downside risk, accelerate break-even, and maximise long-term ROI.

Concept Development & Feasibility

We develop restaurant concepts grounded in commercial reality, not creative assumption. Each concept is supported by structured feasibility analysis, financial modelling, and market validation to ensure alignment with investment objectives, risk appetite, and long-term scalability before capital deployment.

Brand Strategy & Concept Design

Brand development extends beyond visual identity. We define brand positioning, concept narrative, and market differentiation that directly influence customer acquisition, pricing power, and repeat demand. The result is a brand designed to perform commercially, not just aesthetically.

Interior Design & Operational Spatial Planning

Interior design is approached as an operational and revenue tool. Guest flow, seating density, bar positioning, and service efficiency are engineered to maximise revenue per square metre while preserving brand intent and guest experience.

Restaurant Operations & Cost Control

We design and refine operating models that protect margins and ensure consistency. This includes cost control systems, service standards, operational SOPs, and performance monitoring to maintain financial discipline post-launch.

Kitchen & Bar Design

Kitchen and bar layouts are designed for output, consistency, and compliance. We optimise workflow, equipment placement, and service integration to reduce labour inefficiencies, control food cost, and support menu execution at scale.

Menu Engineering & Product Strategy

Menus are structured through contribution margin analysis, pricing psychology, and operational feasibility. We balance creativity with commercial discipline to ensure menu offerings support profitability, kitchen efficiency, and consistent guest satisfaction.

Pre-Launch, Launch & Performance Optimisation

We manage pre-opening readiness, soft opening execution, and early-stage optimisation to reduce opening losses and stabilise operations quickly. Ongoing support includes mystery guest programs, marketing alignment, and performance recalibration.

Market Intelligence & Competitive Analysis

Strategic decisions are informed by market and competitor analysis across Dubai and the wider UAE. We assess demand patterns, positioning gaps, pricing benchmarks, and operational standards within each relevant F&B vertical.

Operating Model & Governance

Operating Model & Governance We design operating structures, decision frameworks, and reporting systems that align management teams, operators, and investors. This ensures accountability, financial visibility, and disciplined execution across all stages of the business.

Request Strategic Consultation

Need Strategic Advice?

Food and beverage projects involve high capital exposure, multiple stakeholders, and irreversible decisions. We provide structured, commercially driven advisory to help investors and operators reduce risk, improve performance, and maximise return on investment across the full project lifecycle.

Our Location

Dubai, United Arab Emirates

More Information

support@upscalemedia.ae

FAQ

General Question

Food and beverage projects involve high capital exposure and irreversible decisions. Below are answers to common questions from investors, founders, and operators considering professional F&B consulting support.

Why should I engage a restaurant consultant early in the project?

Do you focus more on creativity or commercial performance?

Can you support hotel and multi-stakeholder F&B projects?

Do you work with existing restaurants or only new concepts?

We support both. For existing businesses, our focus is on performance optimisation, cost control, repositioning, and improving cash flow and margins.